The science behind the volume.

Four key ingredients — each doing a specific job in delivering buildable, long-wearing, intensely black volume.

✦Acrylates/Acrylamide Copolymer

A film-forming polymer that creates a flexible, water-resistant coat around each lash — locking in volume and pigment for long-wearing wear that resists humidity, sweat, and smudging without becoming brittle or flaking throughout the day.

Film-forming · Long-wear

✦Microcrystalline Wax

A finer, more pliable wax than standard paraffin, Microcrystalline Wax works alongside Carnauba Wax to add flexibility and adhesion. It allows the formula to grip and build on each lash without cracking — keeping volume intact hour after hour.

Flexibility · Adhesion

✦PVP (Polyvinylpyrrolidone)

A binding and film-forming agent that helps the mascara formula adhere evenly and dry quickly between coats. PVP is the ingredient that keeps each layer of volume in place as you build — preventing transfer and maintaining the curl through the day.

Binding · Curl retention

✦Stearic Acid

A naturally occurring fatty acid that acts as an emulsifier and texture enhancer — giving the formula its smooth, creamy consistency that glides on without tugging or pulling on the delicate lash line. The reason application feels effortless from the first stroke.

Texture · Smooth application

Full Ingredients

+ Acrylates/Acrylamide Copolymer, Copernicia Cerifera (Carnauba) Wax, Aqua/Water, Stearic Acid, Propylene Glycol, Cyclopentasiloxane, Dimethicone, Microcrystalline Wax, PVP, Polysorbate 85, Triethanolamine, Phenoxyethanol, CI 77266, CI 77499.

100% vegan. Free from parabens and mineral oil.

One wand. Infinite volume. The Voluminous Mascara is buildable — which means technique matters. Here’s how to get the most from every coat. Start at the root Place the wand at the very base of your lashes and wiggle it side to side before sweeping upward. This deposits the maximum amount of product at the root — where volume actually comes from — and lifts from the ground up. Coat to the tip In a single fluid motion, sweep the wand from root to tip. Rotate slightly as you go to coat every side of each lash. One coat delivers defined, lengthened lashes. Wait 30 seconds before the next coat. Build to your look Layer 2–3 coats for maximum volume, or keep it at one for a natural, polished finish. The formula builds cleanly without clumping — each coat intensifies what came before without weighing lashes down.

4.8 ★★★★★

Based on 69 verified reviews

★★★★★

“I’ve tried mascara after mascara looking for something that builds without clumping. This is it. Three coats and my lashes look like I’ve got extensions on. It stayed on all day at the pool and didn’t budge.”

Simone A.

Sparse lashes · Verified buyer

★★★★★

“The black is so black. I don’t know how else to describe it — it’s genuinely intensely pigmented and it doesn’t fade or turn greyish by the end of the day. The wand is also perfectly sized for bottom lashes.”

Kira M.

Fine lashes · Verified buyer

★★★★★

“I only do one coat for everyday wear, and it gives me the most perfect natural lash look. When I want drama, I do three coats and it’s a completely different mascara. The buildability is unlike anything I’ve used before.”

Danielle F.

Normal lashes · Verified buyer

Volume you can build. Pigment that stays.

Every ingredient in the Voluminous Mascara has a specific job — building, binding, coating, or coloring. Nothing is wasted.

✦Carnauba Wax

Derived from the leaves of the Brazilian Copernicia cerifera palm, Carnauba Wax is the hardest natural wax available — providing the flexible, buildable hold that gives this mascara its staying power without making lashes brittle or stiff.

Hold · Buildable structure

✦Dimethicone

A silicone conditioning agent that coats each lash in an even, smooth film — preventing clumping, reducing flaking, and giving the formula its signature silky application feel. The reason this mascara builds cleanly with each coat.

Anti-clump · Smooth coat

✦CI 77266 & CI 77499

A dual-pigment black system — Black 2 (CI 77266) delivers the deep, intensely black tone while Iron Oxide Black (CI 77499) adds richness and depth. Together they produce a colour that reads true black from root to tip, in every light.

Intense black · True pigment